Feeling a bit stuck in your efforts to attract personal training clients? Well, as you know by now, it’s not just you. The good news is that you can attract plenty of clients on the gym floor.
After all, this is where your target audience is working out and seeking to achieve their fitness goals. In this blog post, you’ll learn some strategies for attracting personal training clients on the gym floor. By implementing these techniques, you’ll be able to create a welcoming environment that will encourage prospective clients to approach you and inquire about your services. So, if you’re looking to grow your personal training business, keep reading!
Look The Part
Looking the part could mean different things for different clients. Some people are drawn to personal trainers who are as fit as they want to be. Now, even though you don’t have to be ripped to be a PT, it doesn’t hurt. Plus, you’d be leading by example.
Different clients have different needs. Athletes are well-toned, Yoga lovers prefer flexibility and core strength, and the average guy wants to build muscle. Having the corresponding qualities will help draw clients to you.
It’s also a great idea for you to have multiple sets of unique and specialized workout gear in your PT starter kit. It could be a fun description on your shirt that says what you do and who you are, or a quirky exercise joke.
Being approachable as a personal trainer is very important, especially when you are on the gym floor. It is important you stand out as an expert and to do that, you need to talk to people and introduce yourself.
Clients will not be able to reach out to you if you’re not easily approachable. Even if you seem approachable, you may often have to make the first move.
In addition to introducing yourself, it doesn’t hurt to have the following qualities:
- A welcoming vibe
- A positive attitude
- A smile at appropriate times
- A calm and reassuring demeanor
People want to know that you’re available if they need help or have some questions. Some people can be timid to walk up to you if you’re not available. They feel they might be disturbing you.
Trying to make yourself available on the gym floor by staying on your two feet and walking around will make you easily accessible and this will in turn build a great rapport with your clients.
Give Free Advice
People make mistakes, and you can see that everywhere, even in the gym. The bad news is that some mistakes can be fatal if they’re not corrected on time.
As a personal trainer, you will always see people making mistakes during a particular workout. Being able to correct them in a calm and gentle manner will boost their confidence in you: this in turn builds a good rapport too. It could be giving them tips on how to burn more calories, or how to improve their flexibility.
Show Up With Energy
Some people say energy is contagious. As a personal trainer, when you show up with high energy, it helps in putting your clients in the zone.
Nobody wants a weak person putting them through fitness training; they always want someone with high energy as it helps them feel safe.