Most personal trainers will say they got into the business to help people achieve their fitness goals. However, you’re also looking to make enough money to keep doing what you’re doing; otherwise, what’s the point?
There are also other factors to consider, like gym rental space, if you train your clients in a gym, equipment for your starter kit, and even client management software.
The bottom line is that you need to make enough money as a PT. Thankfully, this article provides 4 ways to help you do just that. Let’s dive right in.
1. Put Your Business Online
The world is much smaller than it used to be thanks to technology, which means promoting your business online and reaching potential clients is the easiest it’s ever been.
There are many ways to approach taking your business online. You could consistently put out engaging content on all your social media pages. You could also run ads on Google or Instagram.
To get the best out of your ads, come up with a social media strategy or hire a professional to create one for your business. Also, you can request family, friends and even clients to promote your services on their personal pages.
2. Sell Food Supplements and Meal Plans
The supplement market is very tricky because it’s difficult to know which vendors to trust. Many supplements don’t have any useful ingredients in effective doses, and promoting these to your clients would be a bad idea.
It’s true that selling supplements is a great way to earn more as a PT. But you should probably do your due diligence first. Once you find a supplement that you trust, you can begin to promote them.
In addition, if you have experience in creating meal plans that work, you can sell them to clients. To boost the credibility of your meal plans, you can post reviews and photos of people that have bought your meal plans on all your social media pages.
3. Own a Website
Owning a website a lucrative way of making money as a personal trainer. With a website, you can effectively advertise your products and the services you offer. Ensure that your website has valuable content that can generate sales for you.
You can also grow your website into an authority blog that provides steady useful information. Once the traffic starts pouring in, you can explore other monetization options like display ads and promoting specific products to your readers.
You can also use your website to reach potential clients around your area, using an SEO strategy. Target keywords that they are likely to use, like “Gym near me” and “Gym with
4. Start a YouTube Channel
A YouTube channel puts you directly in front of your potential clients. Taking videos of your training classes (if your client permits that) and putting them on your channel gives your potential clients the opportunity to see how you work.
Also, while some of these clients may never be able to reach you physically, they can use the materials you sell or the videos you make as their guide. In your videos, refer to your website and products to increase sales.