If you’re a personal trainer or trying to become one, you know that the fitness industry is constantly evolving. As people seek to become healthy, they will naturally seek information online, and that includes everything from the best training programs to why hire a personal trainer.
This also means that your potential clients will have a ton of questions, and if you can’t answer them, they probably won’t get back to you.
In this blog post, we’ll be addressing some of the most commonly asked questions about personal training. We’ll share some answers you can give to these questions to instill confidence in your potential clients and get them to sign up for your services.
If you’ve ever been stumped by a client in the past and couldn’t close your personal training leads, you need to read this blog post.
1. Will Personal Training Help Me?
You’ll get a question like this from people who have never hired a personal trainer. They don’t see the need to pay you by the hour just to tell them what to do, so it’ll be your job to put their mind at ease. Here’s an example of how to answer this question.
The short answer is yes, but let me explain why.
Working with a personal trainer is like having a fitness expert right by your side. I will take the time to get to know you and your fitness goals, and then create a personalized workout plan just for you. This means that every exercise you do will be tailored to your unique needs, and you’ll have someone to guide and motivate you every step of the way.
Plus, I am trained to help you reach your fitness goals in a safe and effective way. My job includes making sure you’re using the proper form, which can help prevent injuries and ensure that you’re getting the most out of every exercise.
2. Who is Personal Training For?
PTs will get this question from someone who has heard about personal training services but isn’t sure if they should look further into it. This person is probably not ready to hire a trainer now, but answering their questions and building rapport can make sure they come back to you later on. Here’s what an answer might look like:
If you’re new to exercise, a personal trainer like me can help you get started on the right foot. I’ll create a workout plan that takes into account your current fitness level and any limitations you may have, and they’ll show you how to do each exercise with proper form.
If you’re an experienced gym-goer, I can help you take your fitness to the next level by creating a challenging workout plan that pushes you out of your comfort zone and helps you break through any plateaus you may have hit.
Personal training is also great for anyone who wants to stay motivated and accountable. When you work with a personal trainer, you’ll have someone to hold you accountable and keep you on track.
3. Can Personal Training be Covered by Insurance?
As a PT, you might get this question from someone who wants to hire a personal trainer but would also like to cut costs. They probably have health insurance and are wondering if they have coverage. Here’s what your answer might look like.
While personal training is not typically covered by insurance, there are some situations where it may be covered.
If you have a medical condition that requires exercise as part of your treatment plan, your insurance may cover personal training as part of your treatment. For example, if you have a heart condition or diabetes, your doctor may recommend exercise as part of your treatment plan, and your insurance may cover the cost of a personal trainer.
Additionally, some employers offer wellness programs that include personal training as a benefit. If your employer offers this type of program, you may be able to take advantage of it and have the cost of personal training covered.
4. Why is Personal Training So Expensive?
Just like with other businesses, clients who get too hung up on price are probably not the ideal prospects for you. They haven’t seen the value in your offer and are unlikely to stick around for long.
It’ll be a classic PT mistake to waste too much time on a prospect like this. Focus on answering their questions and offering them affordable plans like group exercises and access to workout templates. Turn your attention to higher-quality leads instead.
Here’s what your answer to this question might look like as a personal trainer.
Personal training can be more expensive than other forms of fitness because it provides individualized attention and personalized workout plans. When you work with a personal trainer, you’re not just paying for their time, you’re also paying for their expertise and experience.
Additionally, personal trainers typically have to cover their own business expenses, such as rent for their training space, equipment, and liability insurance. These expenses can add up and contribute to the overall cost of personal training. You may also want to look into getting a PT liability waiver.
It’s important to remember that the cost of personal training can vary depending on a number of factors, such as location, experience, and the trainer’s speciality. So you might find PTs who charge less than I do but who have less experience working with new clients or even the elderly.
5. Can Personal Training be a Tax Write-Off?
This question is similar to “can personal training be covered by insurance?” The prospect asking this is interested in the services you provide and are looking for ways to get some of the costs taken care of.
Here’s what an ideal response to this question would look like.
In some cases, personal training can be a tax write-off. If you have a medical condition that requires exercise as part of your treatment plan, the cost of personal training may be considered a medical expense and may be tax-deductible.
To qualify as a tax-deductible medical expense, the personal training must be recommended by a physician as part of your treatment plan, and you must have a medical condition that requires exercise. You will also need to itemize your deductions on your tax return to claim the expense.
It’s important to note that personal training for general fitness or weight loss is not tax-deductible. Additionally, there are limits on the amount of medical expenses that can be deducted, so it’s important to consult with a tax professional to determine if you qualify and how much you can deduct.
The Bottom Line
Personal training can be a valuable resource for anyone looking to improve their fitness, whether they are just starting out or are experienced athletes. As a personal trainer, you know all this to be true, but many of the people you work with don’t.
The responsibility falls to you to educate them and show just how valuable working with you can be. At the end of the day, whether or not personal training is worth it for them depends on your fitness goals, budget, and personal preferences.
But if you expect to get clients, you have to help them see the truth.
Next, you should check out our post on how to land clients in a recession.